Archive for January 29th, 2009

Meet Edric Woo {Designer of the Tara Keely Bridal Collection}

Thursday, January 29th, 2009

As you may already know, I wore a Tara Keely gown on my wedding day. I fell in LOVE with my dress instantly. What made it even more special was that I got to meet the actual designer of my gown by purchasing it at a trunk show. I recently had the honor of interviewing Mr. Edric Woo, designer for Tara Keely which is a division of JLM Couture.

1. How did you end up designing for Tara Keely? I was scouted by Mr. Joe Murphy CEO of JLM Couture. It’s a new division and they wanted someone fresh and new with ideas for the new line. I guessed he must be impressed with my work and devotion. 
2. Did you always want to design wedding gowns? I have attached an article for you to see which really tell my history and my love for fashion. read article here
3. What is your all-time favorite gown that you designed? It’s hard to choose one particular one. I put the same effort and love in creating all the dresses. I do love working with laces and have a special attachment to dresses that have lace on it, just like your dress!
4. Who are your favorite designers? My favorite designer are Yves Saint Laurent {sadly he passed away last year} Karl Lagerfeld {love his energy and his creativity}.
5. What inspires your work? My inspiration comes from everywhere and everything I see. I am aroused by all external stimulation like art, cinema, design and music. My mind is always eager to explore every single event, ready to generate new ideas. So my collections are always an authentic exploration and continual rediscovery of my individual style.
6. What do you like/dislike about trunk shows? I love doing trunk shows because it is the time where I could see actual brides wearing my creation. It will only be a true satisfaction when you see a happy and glowing bride in your design. So I learn, improve and develop the next collection from seeing brides wearing the wedding dresses. It is an ultimate satisfaction to see the customer happy, looking amazing and beautiful for their wedding day.
7. Do you ever do custom gowns? I used to do custom made gowns when I was in Singapore {that’s where I was born} but not here in JLM Couture.
8. Tell the truth, do you remember meeting me? ha ha :)   I DO REMEMBER YOU. HAHA!

THANK YOU SO MUCH EDRIC for taking the time out of your busy schedule to speak with me! And ladies, now you too can meet Mr. Edric Woo at his next California trunk show at Mary Me Bridal in Orange, CA on March 6th-7th.

P.S. And no that is not me in the pic above, but here is a pic of me in my dress when I met Edric at a trunk show :)